Luxury, Fashion & Lifestyle Professionals

Friday, August 6, 2010

12 Rules of the 21st Century Luxury

Posted by Claudio Diniz at 7:14 AM

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Labels: Claudio Diniz, Diniz, Luxe, Luxo, Luxury Brand, Luxury experience

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About Me

Claudio Diniz: Extension Course The Design and Branding of Luxury- University of the Arts London, London College of Fashion; MBA Luxury Brand Management- FAAP Business School; International Module Luxury Brand Management- ESSEC Business School; Accountancy- Gama Filho University- Having worked in Sao Paulo, Rio de Janeiro and London, I noticed some years ago that the world of luxury brand management, luxury goods marketing and sales was the world that I want to be working in. Besides my working activities I have therefore spent the last years in specializing in this area, studying, traveling, attending courses and reading on the subject. All this to prepare myself to in due course work in luxury brand management and marketing. I believe that Luxury Brands are the example on how successful marketing and branding can truly add value for producers, marketeers and consumers and are a true sign of our times. Luxury Brands sell a dream to consumers and make people feel good meaning that they are one of the few occasions of a win-win situation in a sales and marketing environment. It is that field that I find extremely interesting and I want to specialize further in.

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