Friday, May 8, 2009
The Traditional facets of Luxury
Very limited access
Aristocratic, then Bourgeois
Social & Collective values
Elite & Social statutory benefit
Loyalty and Collective sense
For the "Happy few"
Potential middle customers were left aside because the environment was too intimidating
Price is not a issue
Limited and restricted distribution
Social class related
Cultural heritage legitimacy
Exclusivity perceived for most as inaccessible
Not so much Luxury, rather inaccessible for most.